Unlike the Corpus Chronophage, which resembles a grasshopper, the Midsummer has been based on a huge mythical fly-like creature with intricate wings and a sting in its tail.
I am not a person who stands still and I am always looking for ways to improve and innovate. The Midsummer is no exception to this rule. So the Midsummer Chronophage has been revitalised in splendid shimmering colours!
Launch at Lion Yard Cambridge on the Summer Solstice
People say that shopping is one of our favourite pastimes and what could make it more entertaining than a unique display of time in the form of the new Midsummer Chronophage clock?
You may well recognise the shape of the clock being similar to the one outside Corpus Christi college, only a four-minute walk away from the Lion Yard shopping centre in Cambridge.
Apart from its stunning and colourful design, the clock is remarkable because it engages with people and is a timely reminder that once a minute passes, it can never be had again. If you look carefully you will see that as the clock gets to 59 seconds (shown on the outer circle of lights) the creature eats the minute and you cannot get it back.
I’ve had an interesting life and believe that every day should be lived to the full. The Midsummer Chronophage reminds us that time quickly marches on before we know it, so it’s a good habit to make the most of each hour, week and month. To complicate matters, time is relative, so minutes can move fast when we are happy and excited yet seem to slow down when less is happening. All this is summed up in the clock which has been loaned to Lion Yard and will be on display until Saturday October 19 2019.
Why not share your photos of the clock on social media, using the hash tags #LionYard and #Chronophage?